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Images

  • Max image size: 8 MB
  • Supported formats: JPG, GIF, and PNG. Animated GIFs will show as regular images.
  • Only 50 Instagram posts are allowed over a 24 hour period.
  • Multi-image posts are supported via a carousel.
  • Aspect ratio:
    • Within a 4:5 to 1.91:1 range.
    • 9:16 portrait sized images are also supported.
    • Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range.
  • Minimum width: 320 px.
  • Maximum width: 1440 px.
  • Example sizes:
    • Square: 1080 x 1080 pixels (1:1 ratio).
    • Portrait: 1080 x 1350 pixels (4:5 ratio).
    • Landscape: 1080 x 566 pixels (1.91:1 ratio).

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Reels

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Reels Video

  • Max video size: 300 MB.
  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Duration max: 15 minutes.
  • Duration min: 3 seconds.
  • Frame rate: 23-60 FPS.
  • Video size:
    • Maximum width (horizontal pixels): 1920 px. However, Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px or 1920 x 1080 px.
    • Recommended aspect ratio: 9:16.
    • Recommended Resolution: 1080 x 1920 px. Minimum is 540 x 960 px.
    • Maximum height: 3600 px.
  • Required aspect ratio is between 0.01:1 and 10:1 but we recommend 9:16 to avoid cropping or blank spaces.
  • Video bitrate: VBR, 25Mbps maximum.
  • Audio bitrate: 128kbps.
If you’re using a video creation tool and you’re having issues publishing your video, try re-encoding the video.

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Reels Thumbnails

  • Supported formats: JPEG
  • Max image size: 8MB
  • Color Space: sRGB. Images that use other color spaces will be converted to sRGB.
  • Aspect ratio: Recommend 9:16 to avoid cropping or blank space. If the aspect ratio of the original image is not 9:16, Instagram crops the image and use the middle most 9:16 rectangle as the cover photo for the reel. If you share a reel to your feed, Instgram crop the image and use the middle most 1:1 square as the cover photo for your feed post.

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Stories

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Story Images

  • Supported formats: JPEG.
  • Max image size: 8MB.
  • Aspect ratio: Recommended 9:16 to avoid cropping or blank space. Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.
  • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

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Story Video

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.
  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).
  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.
  • Frame rate: 23-60 FPS.
  • Video size:
    • Maximum width (horizontal pixels): 1920 px. However, Instagram gives leeway on the height and width as long as the aspect ratio is within the acceptable range. For example: 1080 x 1920 px.
    • Maximum height: 3600 px.
    • Required aspect ratio is between 0.1:1 and 10:1 but recommend 9:16 to avoid cropping or blank space.
  • Video bitrate: VBR, 25Mbps maximum.
  • Audio bitrate: 128kbps.
  • Duration: 60 seconds maximum, 3 seconds minimum.
  • Max video size: 100MB.
If you’re using a video creation tool and you’re having issues publishing your video, try re-encoding the video.