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Images

  • Max image size: 10 MB
  • Supported formats: JPEG, BMP, PNG, Animated GIF, and TIFF.
  • Maximum height: 2048 px.
  • Maximum width: 2048 px.
  • Recommended upload size of 1,200 x 630 px.
  • Appears in feed at a max width of 470 px and will scale to a max of 1:1.
  • Appears on page at a max width of 504 px and will scale to a max of 1:1.

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Video

  • Max video size: 2 GB. Please contact us about Enterprise plans for larger files.
  • Supported formats: MP4, MOV, and AVI.
  • Duration max: 4 hours.
  • Recommended video dimensions is 1280 x 720 px for landscape and portrait.
  • Landscape aspect ratio is 16:9.
  • Portrait aspect ratio is 9:16.
  • Video max frames 30fps.

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Video Thumbnail

  • Supported formats: BMP, GIF, JPEG, PNG, TIFF
  • Max image size: 10 MB
  • Dimensions: There are no image dimension requirements, but it should share the same aspect ratio as your video.

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Reels

  • Max video size: 1 GB.
  • Supported formats: MP4, MOV, and AVI.
  • Minimum video width: 540 pixels.
  • Minimum video height: 960 pixels.
  • Duration: 3 seconds minimum and 90 seconds maximum.
  • Aspect ratio: 9:16.
  • Frame rate: 24 to 60 frames per second.
  • Video settings:
    • Chroma subsampling 4:2:0
    • Closed GOP (2-5 seconds)
    • Compression: H.264, H.265 (VP9, AV1 are also supported)
    • Fixed frame rate
    • Progressive scan
  • Audio settings:
    • Audio bitrate: 128kbs+
    • Channels: Stereo
    • Codec: AAC Low Complexity
    • Sample rate: 48kHz
If you’re using a video creation tool and you’re having issues publishing your video, try re-encoding the video.

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Reels Thumbnail

  • Supported formats: JPEG or PNG
  • Max image size: 10MB
  • Dimensions: There are no image dimension requirements, but it should share the same aspect ratio as your video.

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Stories

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Photos

  • Format: JPEG, BMP, PNG, GIF, TIFF
  • Max image size: 4MB
  • For .png files, we recommend not exceeding 1MB or the image may appear pixelated.

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Videos

  • Max video size: 1 GB.
  • Format: MP4, MOV, and AVI.
  • Aspect ratio: 9:16
  • Resolution: 1080 x 1920 pixels (recommended). Minimum is 540 x 960 pixels.
  • Frame rate: 24 to 60 frames per second.
  • Duration: 3 seconds minimum and 90 seconds maximum. A reel published as a story on a Facebook Page cannot exceed 60 seconds.
  • Video settings:
    • Chroma subsampling 4:2:0
    • Closed GOP (2-5 seconds)
    • Compression: H.264, H.265 (VP9, AV1 are also supported)
    • Fixed frame rate
    • Progressive scan
  • Audio settings:
    • Audio bitrate: 128kbs+
    • Channels: Stereo
    • Codec: AAC Low Complexity
    • Sample rate: 48kHz
If you’re using a video creation tool and you’re having issues publishing your video, try re-encoding the video.