When pulling Analytics on a Social Network on Instagram, you may receive warning message: “Demographic data not available. You will be able to get more information about your audience when this metric has more than 100 people in each breakdown.” (Note: the warning message may be in a different language) This warning occurs because there are fewer than 100 people in each demographic category. For example, let’s look at the following age groups:
  • 13-17: 25
  • 18-24: 212
  • 25-34: 347
  • 35-44: 40
  • 45-54: 712
  • 55-64: 2
  • 65+: 73
Age groups 13-17, 35-44, and 55-64 have fewer than 100 people each. Therefore, this age group demographic breakdown is not available from Instagram. Additionally, there are some other reasons why demographic data may not be available:
  • Different locations may have more comprehensive data collection processes than others. Also, data privacy regulations in different locations can influence how Instagram collects and then shares demographic data.
  • Instagram’s algorithms and feature rollouts may not be uniform across different locations. This includes insights data.